Empowering B2B businesses to transform relationships into engines of growth
You're a leader, decision-maker and team member driving growth in a B2B organisation. You understand that success in today's competitive landscape requires more than delivering great products or services—it's about building and sustaining strong, strategic relationships with clients, partners and stakeholders.
Yet it feels impossible to ever get the bandwidth to review and upgrade your external relationships. Other challenges always get in the way and you may think "things are probably working well enough". But could they be optimised? We offer the opportunity to turbo boost these relationships and give you a new edge in the competitive markets you serve.
Challenges you may be facing
Your organization may be dealing with one or more of the following:
1. Conflict and trust breakdown
Unresolved disputes and mismanaged expectations are eroding trust with stakeholders
Historical conflicts or reputational risks are creating barriers to future growth
At crisis point with litigation starting?
2. Success hanging in the balance
High-stakes negotiations, partnerships, events have reached a critical juncture
Immediate important opportunities need support
Help needed with strategy behind the pitch and the presentation
3. Competitive blind spots
Emerging competitors or shifting market dynamics threaten your position
Insufficient insight into market trends creates missed opportunities
4. New market entry or ventures
Breaking into new markets or launching new ventures requires understanding, analysis and then building trust quickly
Missteps in forging partnerships can derail progress before it begins
5. Disappointing new relationships
Acquiring new clients is slower and more problematic than you would like
Ensuring new clients continue to generate sustainable revenues and these relationships work for you strategically
Potential partnership opportunities missed
6. Value erosion in key relationships
Long-standing partnerships feel transactional or fail to deliver expected value
Clients or partners are disengaged, slowing growth and increasing churn risk
Other key stakeholders not included in key campaigns eg Alumni
7. Stakeholder misalignment
Unclear who stakeholders are or how they view you
Corporate reputation not understood or harnessed or has deteriorated
8. Ecosystem and market failing you
Relationships weak with non-existent or ineffective activities to bolster them
Key relationships are pulling in different directions, harming strategic goals
Ecosystem unmapped and not leveraged
What you can do
You will have options of course and one of them is to call us and talk through what is concerning you. We focus on unlocking growth through transforming external relationships and we have been working in this area for years. In the majority of instances we can add value to your business and if we can’t we will tell you.